Tatenda Takavarasha

Tatenda Takavarasha — Digital Designer specialising in product design, visual craft, brand systems and motion. I own the full design lifecycle, translating ambiguous challenges into shipped products that align user needs with business goals. Recent work includes — Deloitte (Won Talent Labs Best User Experience 2025), HSBC, Lloyds Bank. I collaborate with product, design, and engineering teams to deliver scalable, user-centered solutions with craft and speed.

BACKGROUND

Working closely with key stakeholders and our front-end development team, we built a digital experience to guide candidates through Deloitte’s assessment journey. As Creative Lead (UX/UI), I shaped the visual direction, interaction design, and overall user experience, ensuring the platform felt engaging, intuitive, and aligned with Deloitte’s brand vision.

CHALLENGES

Keep it simple. Reduce cognitive load. Candidates had to work through a lot of content, so kept UI complexity to a minimum. Everything within reach and clearly labelled, nothing ambiguous.

WORKFLOW

Speed and consistency. With over 50 pages of content, auto-layout was essential. Allowing me to quickly build / repurpose / adjust / tweak designs at speed and scale. It also reduced friction from design to code for the dev team.

CANDIDATE QUOTE

"This was easily the best assessment experience I've had with a company"

MICRO-INTERACTIONS

Micro-interactions are the secret ingredient that make apps feel alive. Those tiny moments of delight make the whole experience memorable and enjoyable. I've always enjoyed micro-interactions with first and secondary reactions. When tapped / clicked more than once they trigger something more explosive for emphasis.

STEPS

I jumped into Claude and prompted until I got it to a decent level, with plenty of commentary on the trickier functions.

STEPS

Then I brought it into my site and styled it to my taste. Few adjustments were needed after testing on mobile as touch behaviours hadn't been accounted (didn't explicitly include this in the original prompt).

STEPS

Give it a try.

PROBLEM FRAMING

Challenge conventions, spark discussions, and explore the evolving landscape of Design. AI has taken the world by storm, more importantly, its put the spotlight on the human element or the lack thereof. We've seen a wave of AI generated content flooding our feeds with the same monotonous voice. How do we get the creative juices flowing again and add the exciting human element back? The contrast between the machine element and the human element. Binary numbers vs organic free-flowing colourful Human touch.

STEVE JOBS

Design is not just what it looks like and feels like.
Design is how it works.

BACKGROUND

Passion project aimed at helping people learn popular social media slang terms. As designers its important to keep our eyes peeled at current cultural trends and expectations, as working in line with these helps us position ourselves appropriately with our audience. Inspired by the retro visuals from the 80s and 90s.

PROBLEM FRAMING

Not all mentors wear capes. Convo is conceptual project, aimed at connecting people for personal/professional development. Prioritising in-person experiences facilitated by a modern app. I've found that the positive experiences that people shared of a mentor tended to be, informal, 50/50 relationships, without pressure on one side.

BACKGROUND

Worked closely with the exceptional copywriters, marketers, and social creatives to push the Mott MacDonald brand forward. I was responsible for nurturing and mentoring junior designers and the production of digital collateral: motion-centric assets for web, social, and digital campaigns, emails/newsletters, short and long-form video content, printed materials, UX/UI prototyping, HTML banner ads, and more.

BACKGROUND

Stepping out of my comfort zone and engaging in problem solving tasks outside of my natural field. Conceptual brief to create a brand identity for a perfume aimed at women in their 40s. Began research into the target audience, finding out who they are, their core values, preferred aesthetics and current market players etc. I found many vibrant communities of women supporting each other and for many, 40 was the age they developed into a new version of themselves, one that put the most important things first, one that was more vulnerable, and one that put down the façade - a bold, unashamed version. So just say it as it is. Forty.