Tatenda Takavarasha

TEAM

Ben Jackson
Izzy Aaboud
Sophie Marsh
Dani Sloan
Robin Stephens
Jordan Gittens
Tatenda Takavarasha
Richard England-Lee

Overview

Strong brand and great product experiences. That's the moat.
Working along our talented brand team, I helped develop the new brand identity, bringing this new look and feel into our website, products, and enhancing the overall user experience.

OPPORTUNITY

Because the assessment space is quite technical and complex
it's often easy to default to generic visuals as can be seen on many competitor sites.
We took an active step to create a more visual engaging but still meaningful experience. Tastefully employing motion to carry the message.

APPROACH

We mapped out all the content and the sitemap. From there, I created a number of interactive prototypes that mapped the core user journey end-to-end. These were helpful in reducing friction with key stakeholders and getting the necessary feedback early before we went to build.

CHALLENGE + AI SUPPORT

The nav was the main challenge. With over 30 products, it needed to be intuitive and efficient. I used ChatGPT and Claude to review the screens and spot the blockers that would hinder the user experience, and applied the insights that were relevant to us.

COMPONENTS

We created a comprehensive set of reusable components to ensure consistency and efficiency in our design. This in essence became our design system that our Devs could pull from.

OUTCOMES

Website was shipped successfully and we've received lots of positive feedback internally and externally. "Tremendous work!" - Key stakeholder

BACKGROUND

Working closely with key stakeholders and our front-end development team, we built a digital experience to guide candidates through Deloitte’s assessment journey. As Creative Lead (UX/UI), I shaped the visual direction, interaction design, and overall user experience, ensuring the platform felt engaging, intuitive, and aligned with Deloitte’s brand vision.

CHALLENGES

Candidates had to work through over 20-30 pages of content, so it was important minimise decision fatigue and reduce cognitive load. Don't make it any harder for candidates. Intuitive UI. Everything within reach and clearly labelled, nothing ambiguous.

WORKFLOW

Speed and consistency. With over 50 pages of content, auto-layout was essential. Allowing me to quickly build / repurpose / adjust / tweak designs at speed and scale. It also reduced friction from design to code for the dev team.

CANDIDATE QUOTE

"This was easily the best assessment experience I've had with a company"

STEVE JOBS

Design is not just what it looks like and feels like.
Design is how it works.

BACKGROUND

We brought Lloyds new brand into a preparation hub, creating a seemless digital experience from the careers page to the final offer. I was responsible for shaping the visual direction, interaction design, and overall user experience, ensuring the platform felt engaging, intuitive, and aligned with LBG's new brand.

CHALLENGES

A New brand is great. But it hasn't been stress tested. Unique edge cases emerged during development that required creative solutions.

MICRO-INTERACTIONS

Micro-interactions are the secret ingredient that make apps feel aVisit Site. Those tiny moments of delight make the whole experience memorable and enjoyable. I've always enjoyed micro-interactions with first and secondary reactions. When tapped / clicked more than once they trigger something more explosive for emphasis.

STEPS

I jumped into Claude and prompted until I got it to a decent level, with plenty of commentary on the trickier functions.

STEPS

Then I brought it into my site and styled it to my taste. Few adjustments were needed after testing on mobile as touch behaviours hadn't been accounted (didn't explicitly include this in the original prompt).

STEPS

Give it a try.

PROBLEM FRAMING

Not all mentors wear capes. Convo is conceptual project, aimed at connecting people for personal/professional development. Prioritising in-person experiences facilitated by a modern app. I've found that the positive experiences that people shared of a mentor tended to be, informal, 50/50 relationships, without pressure on one side.